Terain’s Dynamic Demographic Module

This module blends Visitor Insights’ market-leading geolocation data with Experian’s renowned Mosaic demographic data

This is more dynamic and granular than other Demographic datasets, as this bases the Demographic profile of visitors
based on the devices seen in your geofenced locations, which is updated regularly, whereas typical demographic datasets are static and based on residential populations around a location.

Mosaic Segmentation

Segment your visitors by Mosaic profile to get a richer picture of who is frequenting your assets.

Personal Income

Analyse socioeconomic metrics such as the Personal Income of your visitors, helping you understand if you are attracting your target audience.

Catchment Origin & Demographics

Understand the Home Zone of your visitors, combined with the Demographic profile of these visitors through our market-leading Catchment Demographics feature.

Filter Demographics for Granular Insights

Filter your Demographic data to focus on Weekdays/Weekends and Times of Day to understand how these trends change!

Store Level Demographics 

Analyse Mosaic insights for specific retailers to understand the audience profile.

Street Level Demographics

Home in on precise 40 metre street segments and analyse the demographic profile of pedestrians walking by.

Terain’s Demographics Follows

Terain’s Demographic module uses the same flexible approach as seen with regular geofence follows across the platform.

Users can use a ‘Demographic follow’ to activate the Demographics module for a geofenced location, to gain access to the 12 metrics available.

After 30 calendar days, users have the ability to ‘unfollow’ the Demographics module for their geofenced location, and they can use their Demographic follow to activate the Demographics module for a different location.

This means more flexibility and more areas to include in your analysis! Win Win!

VI Demographics Summer Sale

Number of Follows Purchased

Number of Free Extra Follows

Savings Secured from Free Follows

2 – 4



5 – 7



8 – 10



This offer is valid until the 30th of June 2024

Speak to us

This promo is only available until the 30th of June 2024. Speak to us today, and we will provide you with the offer that suits your interests best

Read our demographic case studies

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Sorbon Estates – Making Informed Decisions in a Tight Market

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The Evolution of Last-Minute Shopping and the Financial Impact of Early Christmas Spending in 2023 Traditionally, last-minute shoppers have been synonymous with the adrenaline-fueled dash for gifts in the final week before Christmas. However, this last-minute shopping...

The Economic Magic of Christmas Markets

Bright Lights, Big Impact: Unwrapping the Economic Magic of Christmas Markets in the UKDownload the 2022 vs 2019 High Street data at the end of this article.Christmas markets and the glow of festive lights have come to symbolize the holiday season in towns and cities...

The Shifting Landscape of UK Hospitality During the Festive Season

Unveiling the  Challenges and Opportunities in the 2023 Hospitality Industry  As we approach the festive season in 2023, the hospitality industry is experiencing a unique blend of challenges and opportunities that are reshaping the way we enjoy our leisure time....

Black Friday Transforms Christmas Shopping in the UK Amidst Economic Challenges

Beyond Tradition: How Black Friday is Reshaping UK Christmas Shopping TrendsThe convergence of Black Friday and the holiday season is causing a significant shift in consumer behaviour as shoppers adapt to the ongoing cost of living crisis. As the festive season...

Festive trading predictions across the UK

Unwrapping the Future: Forecast of festive trading period trends across the UKDownload the 2022 vs 2019 High Street data at the end of this article.As the 2023 festive season approaches, the trading period in the UK is poised for unique developments. These...

Joining forces with Experian

A Q&A series with AdTech and data intelligence expertsVisitor Insights has joined forces with Experian to offer a unique and powerful solution, combining geolocation data with demographics that can influence the growth of your business. Experian's "Ask the Expert"...

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