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Understanding Human Movement and Behaviours with the UK’s most Detailed Mobility Data
Any Place. Any Location. At any Time. Any Day
The UK’s Most Innovative Mobility and Demographics Data Insights Provider
Geolocation and mobility data that provides users with cost effective, bespoke solution to help understand current and historic changes in catchment demographics, dwell time, popular locations, visitor preferences, engagement, space usage, visitor patterns and pedestrian journeys.
In-depth Mobility and Demographic Profiling with
We apply human behaviour algorithms to big data through our market leading platform extracting the most accurate visitor movements and behavioural patterns. Currently live across in the UK:
- In depth demographic profiling powered by Experian’s MOSAIC segmentation
- Online self-serve platform
- 5+ years Historic Data
- Weekly Data Updates
- Full customised Support & Service
- Pedestrian footfall & journeys
- Catchments change and by LSOA
- Market share & competition
- Visit reason, frequency and dwell time
- Compare and contrast brand synergies
- Highlight cross visitation and potential cannibalisation
They trust, we deliver
Our unique algorithm driven solution provides your business with insights that no other mobility operator in the UK can offer
User Friendly
Visitor Catchments
Visitor Journey
Competition Analysis
Street level footfall
Anonymised
VI delivers for
How does VI work?
Mobile location data, geodata or geolocation data is positioning data sourced from a mobile device. Geolocation data is taken from a user’s device and indicates the geographical location of that device. With a total focus on the UK market, VI has dedicated itself to sourcing and analysing the UK’s most reliable and in-depth geolocation data available in the market.
Accessing Insights & Customer Success
Footfall
Market Share & Competition
Terain: an online, self-serve platform
Data Feeds & API
Support & Service
Differentiate between whole areas, city centres, as well as individual streets, buildings, stores or custom zones
Visitor numbers by year, month, week, day, hour
Brand Analytics
Market Share & Competitors
Shared Visits