Unlock Competitive Advantage with Terain’s Brand Comparison Feature
In today’s fast-paced and highly competitive market, understanding your brand’s performance and how it stacks up against competitors is crucial. Terain’s Brand Comparison feature empowers businesses with actionable insights, helping you make data-driven decisions that drive success. Whether you’re analysing footfall trends, understanding market share or identifying shared visitors with competitors, Terain provides the tools you need to stay ahead. How can this feature transform your location planning and brand strategy?
Access Brand-Level Geofences for Precision Analysis
The Brand Comparison feature allows you to select specific brands across hundreds of markets, giving you access to brand-level geofences. This means you can focus on the exact locations that matter to your business, ensuring your analysis is both precise and relevant, or the brand aggregated up, ensuring your analysis is wide-reaching and all-encompassing. By narrowing your focus to specific brands, you can uncover insights that are tailored to your unique business needs.
Summary Tab: Visits and Competition at Your Fingertips
The Summary Tab is divided into two key sections: Visits and Competition, each offering powerful insights to help you understand your brand’s performance.
1. Visits: Dive Deep into Footfall Data
In the Visits section, you can visualize footfall data for all your brand locations. This includes:
⋅ Footfall: Track the number of visitors to your locations.
⋅ Footfall Change: Monitor how footfall trends evolve over time.
⋅ Visit Profile By Day: Understand which days of the week attract the most visitors.
⋅ Visit Profile By Hour: Identify peak visiting hours to optimize operations and marketing efforts.
What’s more, you can export this data for further analysis, making it easy to share insights with your team or incorporate them into reports.
2. Competition: Analyse Shared Visitors and Total Visits
The Competition tab takes your analysis a step further by allowing you to explore shared visitors among competitors. This feature helps you understand how your audience overlaps with competing brands, providing key insights into customer loyalty and behaviour. Additionally, you can compare total visits for the chosen time range, giving you a clear picture of how your brand performs relative to competitors.
Market Tab: Share and Composition Insights
The Market Tab is divided into two sections: Share and Composition, offering a comprehensive view of your brand’s position within the market.
1. Share: Understand Market Dynamics
In the Share section, you’ll find general market information for the UK region, including:
⋅ Market Split: Visualize, compare, and export data on the percentage of visits per brand. This helps you understand how your brand stacks up against competitors in terms of market presence.
⋅ Market Share Change YOY: Track how brands have evolved year on year, identifying trends and opportunities for growth.
One of the most powerful aspects of this tab is the interactive map. By navigating the map, you can select a region—whether it’s a larger area or a specific location—and instantly filter data for that area. You’ll also see how many stores exist in the selected region, providing context for your analysis.
2. Composition: Benchmark Your Success
The Composition section features Market Composition, a ranking of brands within the same sector. This ranking is based on visit share statistics for a specific date range, allowing you to compare your brand’s performance directly against competitors. By assessing your position in the market, you can pinpoint opportunities for growth and leverage your strengths effectively.
Why Terain’s Brand Comparison Feature is a Game-Changer
Terain’s Brand Comparison feature is more than just a tool—it’s a strategic advantage. By providing detailed insights into footfall, competition and market dynamics, it empowers businesses to:
Optimize location
planning
Identify growth
opportunities
Benchmark performance against competitors
Make data-driven decisions with confidence
Are You Ready to Take Your Business to the Next Level?
In a competitive landscape, staying ahead requires more than intuition—it requires actionable insights. Terain’s Brand Comparison feature gives you the data you need to outperform competitors and achieve your business goals.
Don’t just plan—plan smarter. Explore Terain’s powerful data platform today to unlock the full potential of your brand.