Unlocking Retail Success with Granular Street-Level Footfall Data
Given today’s competitive retail landscape, making informed decisions about store locations is more critical than ever. Retailers and occupiers need to understand not just the volume of foot traffic in an area, but also the demographics and behaviours of people passing by. This case study highlights how Visitor Insights partnered with a major High Street retailer to revolutionise their location planning strategy using advanced Street Footfall Heatmap data including details on advanced demographics and catchments.
The Challenge: Scalable and Accurate Footfall Data
The retailer in question had an ambitious expansion plan, aiming to open over 100 stores across the UK. However, their existing footfall counting methodology was both costly and difficult to scale across multiple locations. They needed a solution that could provide accurate, granular footfall data including origin of visits and travel isochrones to inform their decision-making process.
The Solution: Street Footfall Heatmapping and Store Front Insights
Street Footfall Insights focusing on 40-meter street segments, allowed the retailer to analyse footfall, visitor behaviour and demographics not just outside their target stores, but also in the surrounding areas. By breaking down the data into monthly, weekly, and even hourly footfall metrics, Terain provided a comprehensive overview for each potential site.
Terain’s Street Footfall Heatmap:
40 metre street segments show pedestrian footfall activity
The Outcomes: Data-Driven Decisions Leading to Nationwide Expansion
Using Terain’s data, the retailer’s Location Planning team was able to analyse a range of metrics, including:
- Monthly and weekly footfall trends
- Average visits by hour and day
- Demographic insights such as age, income and education levels of passersby
Generating several reports, VI offered deep insights into the footfall and demographic profiles of specific street segments. This data-driven approach directly informed the retailer’s strategy, leading to successful new store openings across the UK.
Why Street-Level Demographic Data Matters
For retailers and occupiers, understanding the demographics of a specific street segment is crucial. It allows them to:
- Tailor product offerings to match the preferences of the local population.
- Refine marketing strategies to better target their audience.
- Optimize store locations to ensure they are positioned in areas with the right mix of demand and opportunity.
By leveraging street-level demographic data, retailers can make smarter, data-driven decisions that not only unlock new opportunities but also ensure long-term success in an increasingly competitive market.
The Power of Granular Data in Retail Strategy
The success of this case study demonstrates the importance of granular, street-level footfall and demographic data in modern retail strategies. Terain’s Street Footfall Heatmap provided the retailer with the insights needed to make informed decisions, leading to a successful nationwide expansion.
For retailers and occupiers looking to optimize their location planning, the message is clear: Granular data is key. By understanding the nuances of specific street segments, the positioning of your stores in areas can align closely with your customer profiles, ensuring long-term success in an ever-evolving retail landscape.
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Ready to transform your location planning strategy? Contact Visitor Insights today to learn how their advanced footfall and demographic data can help you make smarter, data-driven decisions.