MiPIM 2025: A Transformative Journey from 2019 to Today

It’s fair to say that the real estate industry has undergone seismic shifts over the past few years and so has its most iconic event: MiPIM.

In 2019 our CEO Isabelle Hease spoke at MiPIM emphasizing the need for revitalising town centres with mixed use offerings, stating: “We need to ensure that we are attracting, not only a younger generation of visitors, but also making a space that is really engaging and retaining the current community. That could be family groups or an older generation to ensure that we are creating community hubs which have retail, residential, and education for all those groups, but also a wide variety of leisure and amenities, services and uses.”

Although MiPIM has evolved to reflect the changing priorities of the global real estate sector, her words continue to ring true today. As we gear up for MiPIM 2025, let’s take a closer look at how some of the key topics being discussed this year and how the industry has changed over the last 5 years.

The Evolution of MiPIM: 2019 to 2025

MiPIM has always been a barometer for the real estate industry and the changes it has undergone since 2019 reflect the broader shifts in the sector. Let’s look at these:

1. Sustainability takes centre stage

In 2019, sustainability was a growing concern, but by 2025, it has become a defining theme of MiPIM. The event now features dedicated pavilions, workshops and keynote sessions focused on net-zero buildings, renewable energy integration and climate-resilient urban planning. Exhibitors are showcasing cutting-edge green technologies, from energy-efficient materials to carbon-neutral construction methods, making sustainability a core pillar of the event.

2. The PropTech revolution

The rise of PropTech has been one of the most significant changes since 2019. It was still still an emerging trend, but today, it has become a dominant factor at MiPIM. Innovations like AI-driven property management, blockchain for secure transactions and virtual reality for immersive property tours are now mainstream. The event has even introduced a dedicated PropTech zone, highlighting the industry’s rapid digital transformation.

3. Hybrid event formats

The COVID-19 pandemic forced MiPIM to rethink its format. In 2020 and 2021, the event changed to a virtual platform and today, it has finessed a hybrid model that combines in-person and online participation. This shift has made MiPIM more accessible, allowing global attendees who are unable to travel to Cote d’Azur to still engage with the event. Virtual networking lounges, live-streamed sessions and digital exhibitions have become integral parts of the experience.

4. Focus on social impact and inclusivity

MiPIM now places a stronger emphasis on the social impact of real estate. Affordable housing, inclusive urban design and community-driven development are now one of the key topics on the agenda. In 2019 Isabelle Hease ‘s call for attracting and retaining diverse generations has resonated deeply, with sessions exploring how to create multi-generational community hubs that blend retail, residential, education and leisure. The event now makes strides in promoting diversity and inclusion, with more women and underrepresented groups featured as speakers, panellists and exhibitors.

5. Post-pandemic Urbanism

The pandemic has undoubtedly reshaped how we live, work and interact with urban spaces. MiPIM 2025 addresses these changes head-on, with sessions exploring flexible workspace, mixed-use developments and the future of retail in a post-pandemic world. It has become a hub for discussing how cities can adapt to new realities and thrive in the face of uncertainty.

6. Expanded global participation

While MiPIM has always been an international event, its global reach has expanded significantly over the last six years. It now attracts a more diverse audience, with increased participation from emerging markets in Asia, Africa, and Latin America. This global perspective enriches discussions and opens new opportunities for collaboration.

Isabelle Hease, CEO of Visitor Insights, highlighted the need for a new generation of talent and the creation of inclusive, multi-functional spaces. It will be interesting to learn what themes emerge next week and how the industry will be addressing them.

While Visitor Insights won’t be attending MIPIM this year you can catch up with the team at: