Detailed visitor data enhances Blackpool Council tourism strategy, ensuring that the town’s seaside appeal continues to flourish throughout the next season.
These data insights help Blackpool Council enhance its tourism strategy, ensuring that the town’s seaside appeal continues to flourish through the next season.
Visitor Insights was recently featured in The Gazette as a valuable tool in Blackpool Council’s study of summer tourism trends. Its data has been instrumental in shedding light on how Blackpool’s seafront attracted record visitor numbers, despite economic pressures. This collaboration offers a powerful look at the factors influencing local tourism and the ways in which Blackpool can adapt for continued growth. Here’s an overview of the main outcomes:
Summer Visitors and Footfall Data
This summer, Blackpool’s seafront saw a surge in footfall, with an 8% rise in visitors from last year. Data from Visitor Insights, based on anonymized mobile signals, revealed the high volume of day-trippers and short-stay visitors. Despite challenging economic conditions, Blackpool’s Promenade continued to attract significant crowds, with a total of over 23 million visits.
Cost-of-Living Challenges
Rising costs had a noticeable impact on visitor behaviour, as many opted for shorter stays to manage expenses. Higher costs for transportation, lodging and food meant that visitors tended to plan more economical trips, prioritizing single-day visits over extended stays.
Inbound Rail Passengers
Despite national rail disruptions, a steady number of inbound rail passengers helped maintain visitor numbers during the peak season. Blackpool’s accessible rail connections play a key role in its tourism, enabling visitors to travel without the added expenses of driving or accommodation for lengthy stays.
Looking Ahead: Blackpool Destination Guide
With tourism numbers still holding strong, Blackpool Council is preparing for an exciting season. The upcoming Blackpool Destination Guide, set for early December release, will highlight the best local attractions, new events, and visitor information. The guide aims to build on this summer’s momentum, helping Blackpool shine as a top UK seaside destination for years to come.
For more details, visit the full story on The Gazette.
How can your business can benefit from geolocation data and demographics? Get in touch with us today and request your free demo.
Get in touch!
Interested to read more about Visitor Insights? Check our related posts…