UKREiiF provides a boost to Leed’s economy
At Visitor Insights, we provide accurate, real-time footfall and demographic data through our self-serve platform, Terain. Whether you’re a retailer, advertiser, or city planner, our tools help you make data-driven decisions with ease.
Case Study: Leeds Footfall During UKREiiF 2025
A recent study by Visitor Insights revealed the significant impact of the UKREiiF event (May 2025) on Leeds city centre:
• Daily average footfall during UKREiiF: 191,000
• Post-event week average: Under 150,000
• Comparable to peak summer traffic (e.g., the week before August Bank Holiday 2024 averaged 194,000)
Interestingly, weekday visits (especially Thursday) surpassed weekend traffic—unusual for Leeds, despite its strong business sector. However, Christmas remains the busiest period, with a daily average of 240,000 in the week before the holiday.
Despite UKREiiF’s main activities being on the city’s outskirts, the event significantly boosted footfall across Leeds, proving its value as a major economic driver.
How Footfall and Demographics Data Can Transform Your Business
In today’s competitive landscape, understanding footfall traffic and demographics is crucial for businesses, advertisers, property managers, event organizers, and local authorities. These insights help optimize operations, improve marketing strategies, and enhance customer engagement.
Why Footfall and Demographics Matter?
1. Retailers
By analysing footfall patterns, retailers can:
• Identify peak shopping times to optimize staffing and promotions.
• Compare performance against competitors in high-traffic areas.
• Adjust store layouts based on visitor flow.
2. Out-of-Home (OOH) Advertising
Demographic and footfall data allows advertisers to:
• Place ads in locations with the highest relevant audience.
• Measure campaign effectiveness by tracking pre- and post-campaign visits.
• Target specific demographics more precisely.
3. Property Managers & Landlords
Footfall insights help:
• Justify rental prices based on location popularity.
• Attract tenants with data-driven leasing strategies.
• Plan infrastructure improvements in high-traffic zones.
4. Event Organizers
Real-time and historical footfall data can:
• Predict attendance and manage logistics.
• Measure economic impact on surrounding businesses.
• Optimize event locations for maximum engagement.
5. Local Authorities
Governments and councils use this data to:
• Improve urban planning and public transport.
• Support local businesses with tourism and event strategies.
• Monitor the success of city regeneration projects.
Unlock the Power of Footfall Data
With Visitor Insights and Terain, you can access real-time and historical footfall analytics to enhance your business strategies. Whether you’re planning an event, optimizing ad placements, or assessing retail locations, our platform provides the insights you need.
Ready to transform your decision-making? Explore Terain today and see the difference data can make.
Need help implementing data-driven strategies? Contact us for a free consultation on how to harness footfall and demographic analytics for your business.