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For a limited time, access our bespoke reports with 30% off. Take advantage of this exclusive offer to unlock the insights your town centre deserves.
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What’s Included in the Report?
Our custom reports provide a clear, actionable snapshot of visitor interaction in your town centre. Each report is tailored to your specific location and includes:
- Visitor Footfall Trends: Track month-on-month and year-on-year comparisons to identify patterns and measure growth
- Catchment Area Analysis: Discover your visitors’ origins to optimize marketing strategies
- Visitor Patterns: Uncover peak times, dwell durations, and repeat visit frequencies to enhance resource allocation
- Economic Impact Evaluation: Quantify the success of events and initiatives with hard data
- Customised Data Points: Tailored metrics to address your unique challenges and opportunities
- Demographic Insights: Understand visitor profiles including age, gender, and social grades
- Competitor Benchmarking: Compare your performance against similar locations
- Smart Algorithms: Leverage advanced analytics for deeper understanding
Visitor Insights’ monthly reporting is a very visual tool that allows us to see, at a glance, the performance of our 11 town centres. The graphs, charts and maps very simply indicate a variety of footfall options to view visits to our towns. Being able to analyse a variety of metrics, as well as focus on specific areas within the town centres, allow us to observe the impact and success of regeneration projects and events in our towns. The footfall data has also enabled us to add more weight and insight into funding applications, some of which has seen successful bids and additional funds coming into the authority.
Blackpool Council used Terain to understand changes in visitor preferences across lots of destinations. It really helps us understand our visitors’ needs and preferences. For new developments, it is easy to quantify the impact these are having on visit numbers.
CASE STUDIES

Blackpool’s Summer Surge
As other towns grapple with the challenges of a cost-of-living crisis, Blackpool offers a shining example of how strategic investment in tourism, combined with data-driven decision-making, can spark growth, sustain local economies, and bring communities together.

Cheshire East Council Case Study
In today’s data-driven world, local councils are increasingly looking for ways to monitor and enhance the performance of their town centres. One standout case is Cheshire East Council; partnering with Visitor Insights to access data on visitor behaviour through a series of monthly reports on eleven town centres and multiple town centre sectors and locations.

Medway Council’s Success
When it comes to organizing community events, the true measure of success goes beyond just attendance. Understanding the full impact on visitor behaviour, engagement and the local economy is crucial for effective planning and future growth.
Why Choose Our Reports?
Gain an in-depth understanding of your town centre’s performance to inform smarter decisions for future events, investments, and initiatives.
Actionable Insights
Transform data into strategic advantage with insights that go beyond traditional reporting.
- Strategic Decision Acceleration: Convert complex visitor data into clear, implementable strategies that drive town centre regeneration and economic growth.
- Future-Proofing Urban Planning: Anticipate demographic shifts, emerging visitor trends, and potential economic opportunities before they become apparent.
- Investment Justification: Provide robust, evidence-based rationale for funding BIDs, council investments, and regeneration proposals.
- Cross-Departmental Alignment: Create a unified understanding of town centre dynamics across economic development, planning, and tourism departments.
- Risk Mitigation: Identify potential challenges and declining trends early, allowing proactive intervention and adaptive strategy development.

Dynamic Demographics: Powered by EXPERIAN
We’re the only provider offering truly dynamic demographic insights. Unlike static reports, our analysis captures:
- Real-time population movement patterns.
- Changing visitor profiles throughout the day.
- Granular insights powered by Experian’s MOSAIC data.
- A comprehensive understanding of visitor characteristics beyond traditional snapshots.
Take Your Town Centre to the Next Level in 2025
Don’t miss this opportunity to revolutionize your understanding of visitor activity. Let us help you turn data into success.