Data + Digital: How Visitor Insights Supports JCDecaux’s Oxford Street Expansion
Oxford Street has always been one of the UK’s most high-profile retail and advertising destinations. With JCDecaux UK’s recent overnight upgrade to brand-new digital screens, advertisers now have access to even more impactful formats. But what powers this investment is the data behind it – and that’s where Visitor Insights comes in.
Scale that drives confidence
According to Route Research Ltd, the Oxford Street portfolio delivers over 1 million people per week, with Visitor Insights adding a further 300,000 international visitors captured through our mobility data. This equates to 22% more audience than small-format screens across seven surrounding London postal sectors – giving JCDecaux and its advertisers the confidence that campaigns are reaching unmatched volumes.
JCDecaux says, “Oxford Street is high footfall, premium location for advertisers, and our refreshed screens provide brands the opportunity to reach an affluent audience in the highest definition. Partnering with Visitor Insights enable us to better understand the audience and their behaviours.”
Attention that outperforms
With 90% of 11 million weekly impressions delivered to pedestrians proves these impressions aren’t just passive views. Pedestrian attention levels average 3.2 seconds per impression, outstripping many online formats. This means JCDecaux’s advertisers are gaining quality exposure that truly cuts through.
Seasonal insights that maximise impact
Visitor Insights’ footfall data also provides a clear view of audience trends. For example, when temperatures rose above 20°C in June, Oxford Street footfall increased by 7%. These insights help JCDecaux and its brand partners align campaigns with real-world audience behaviours, ensuring investment in screen space is optimised for maximum return.
JCDecaux’s investment in Oxford Street reflects the importance of combining world-class screen infrastructure with robust, real-time audience insights. Our data shows not just how many people are present, but when and how they engage. That intelligence is what makes these screens such a compelling proposition for advertisers.
A partnership powering growth
JCDecaux’s overnight upgrade ensures creative is showcased on new, large-format, high-impact screens. Backed by Visitor Insights’ robust data on reach, attention, and seasonality, advertisers can be confident these screens deliver not only scale but measurable engagement.
Together, JCDecaux UK and Visitor Insights are shaping the future of Oxford Street advertising – combining infrastructure with intelligence to deliver more reach, more attention, and more impact.
Stay ahead of the curve – get the data that drives smarter decisions. Get in touch with our team today!