Leveraging Visitor Insights for Strategic Site Selection: The EVC Case Study
EVC’s journey illustrates that in the fast-paced world of EV infrastructure, the key to having a competive advantage lies in the ability to harness data effectively. As other CPOs look to expand their networks, the lessons learned by EVC provide a valuable roadmap for success.
How EVC Optimized their EV Charging Network with Data-Driven Insights
As the global demand for electric vehicles (EVs) continues to surge, the infrastructure supporting these vehicles, especially EV charging points, must rapidly expand and evolve. For Charge Point Operators (CPOs), one of the biggest challenges is ensuring that these charging points are optimally located. This case study shows how EVC, a leading CPO in the UK, leveraged data-driven insights through Visitor Insights’ Terain platform to refine their site selection strategy and optimize their existing portfolio of EV charging points.
The Challenge
EVC had been tasked with implementing and managing an extensive network of EV charging points across the country. Despite the growth of their network, EVC faced a significant hurdle: a lack of data-driven insights to guide their site selection process. The absence of reliable consumer insights and a comprehensive set of metrics made it challenging for them to identify what makes a successful site for EV charging points.
EVC’s primary objectives were to:
Analyse Key Metrics
Identify the attributes that contribute to a successful EV charging site.
Performance Evaluation
Assess the performance of existing sites using these metrics.
Site Selection Strategy
Incorporate data-driven insights into their decision-making process for future site expansions.
The Solution
To address these challenges, EVC partnered with Visitor Insights and utilized their Terain analytics platform. This collaboration provided EVC with critical data and insights that transformed their approach to site selection and portfolio management.
Data-Driven Decision Making
With access to a comprehensive set of data points through Terain, EVC could now make informed decisions about where to place new charging points. By analysing multiple metrics, they could identify and rank potential sites based on their likelihood of success.
Optimized Portfolio Management
The insights gained from Visitor Insights were not only applied to prospective sites but also to the existing network of charging points. This allowed EVC to optimize the performance of their current portfolio, ensuring that each site was operating at its full potential.
Flexible Asset Analysis
Terain’s flexible follow system enabled EVC to analyse dozens of assets monthly. At the end of each month, they could swap out the analysed set for another group. This flexibility maximized their return on investment and allowed them to make informed decisions across multiple sites.
Improved Site Selection
Armed with concrete data, EVC developed a series of rankings and indices that played a crucial role in their site selection strategy. This methodical approach meant that new sites chosen for EV charging points were backed by solid data, increasing the likelihood of their success.
The EVC case study highlights the critical role that data-driven insights play in the success of modern infrastructure projects. By partnering with Visitor Insights, EVC was able to overcome significant challenges, optimize their existing portfolio and make informed, strategic decisions for future site expansions.
As the EV market continues to grow, the importance of such analytical tools will only increase, driving the success of CPOs like EVC in the rapidly evolving landscape of electric vehicle infrastructure.
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